Practice makes perfect. My own small businesses have been awarded as follows:

2019, Finalist, Agribusiness Excellence, Bendigo Bank

2018, Winner, Agribusiness Excellence, Bendigo Bank

2018, Winner, Rose Farm Scholarship, USA

2017, Winner Agribusiness Fellowship, ISSI Melbourne

2014, Nominee, 100 Australian Women in Agribusiness

2013, Finalist, Farmer, of the Year, ABC Rural


creative direction + writing + photography

Using bespoke words + pictures and a lot of motivational energy, I provide creative direction for small businesses and creative projects; from writing copy, designing websites, advising on brand/logo design, coaching in social media as well as content creation for use on the web, social media and in printed press.

Whether you own a small business or a start-up creative project, I can help you get started, launch and celebrate in style.


I use a fast desktop loaded with Adobe Photoshop, Illustrator, InDesign + Office plus an all-important external hard-drive backup.


I'm an inspired and inquiring-minded gumboot-wearing aesthete who loves nothing more than to capture in words and pictures the authentic beauty + joie de vivre of everyday life + love + human endeavour.

I was born into a sixth-generation wool farming family that first settled in the pastoral lands surrounding foodie town Kyneton in the 1800s. Education and the pursuit of a career took me to the city where I completed a BA (Hons), an MA and a PhD at The University of Melbourne.

Whilst I loved my daily promenade beneath the canopy of the University's leafy grounds and stately architecture and relished the opportunity to open my mind to amazing ideas and inspiring people, I yearned for a studio of my own, fresh country air, re-connection to my homeland and to a view that would feed my soul and help remove the academic lens that had attached itself to my words and creativity.

So, I returned to the world of open fires, family, fresh air, rolling hills, veggie gardens, cows and lambs.

I now live with my husband, ‘AJW Esq.', at Crofters Fold our small country Estate where we grow luxurious peonies and roses for events + weddings + cut-flower market, produce a limited-edition sparkling wine and host guests at our luxury Farmhouse Lodge.

Life has turned full circle and I’m back where my soul has been waiting for me all along – in the country.

Contact me for rates and details.